Top 10 Best K-pop Logos with Deep and Thoughtful Meanings

EXO, BTS, and Seventeen Logos side by side

K-pop logos are probably one of the most underrated parts of the K-pop world. They float under the radar, and fans consider them just decors to the group’s aesthetic.

The saddest part about it is that a lot of effort goes into creating these K-pop logos. They also hold heartwarming meanings behind them most of the time.

Etched on their K-pop logos is the group’s unique identity. They appear on albums, promotions, merchandise, music videos, etc.

So it comes as a surprise to us how undervalued these K-pop logos are and how frequently fans forget them.

That is why in this article, we will highlight the importance of K-pop logos. We will also be listing our top picks for the best logos in the K-pop industry.

The Oxford English dictionary defines the word “logo” as a symbol or other design used by an organization or a group of people to identify their products, uniforms, vehicles, etc.  

A K-pop Logo works exactly like that and acts as the “brand” of the K-pop group. You may spot these symbols on several aspects of the group’s activities.

Of course, you can see them on official merchandise, but you can also notice them on the group’s social media pages as headers and display pictures. 

This usefulness is just one of the reasons why having a logo in K-pop is very important. Imagine stanning a group without a symbol or an emblem of their own.

That would not be the worst thing in the world, but it will still be confusing for the fans regardless.


1. EXO

EXO kpop logos

EXO’s hexagon logo is one of the most aesthetically pleasing symbols in K-pop.

Their original logo, which they used on their debut album “MAMA,” was a hexagon with a short horizontal line on the left and an “X” in the middle.

Therefore, it creatively spelled out the group’s name and became their default emblem. But as time went on, their logo changed with comebacks after comebacks.

They are number one on this list because of their several unique versions of their logos through the years, which reflected every album’s theme or message.

2. BTS

Old and New BTS k-pop logos

The Bangtan Boys are no stranger to creative and meaningful logos. The previous incarnation of their logo is a bulletproof vest with the name BTS written on the chest.

It references their name Bangtan Sonyeondan which translates to “Bulletproof Boy Scouts.”

But on July 5, 2017, they changed their branding to a more straightforward logo design. It depicts two trapezoids side by side that look like an opening door.

According to allkpop, “the meaning behind the new Brand Identity is BTS protecting youths from prejudice. They are moving forward, chasing their dreams instead of settling for reality. The design language shows ARMY meeting BTS at the doors.”

3. Seventeen

Seventeen's Logo

Aside from having the prettiest Lightstick in K-pop history, this boy group from Pledis Entertainment also boasts a very pleasing logo to the eyes.

The group’s logo is simple yet also very attractive and meaningful. They designed it as three blocks put together to create the number “17.”

When you look at it as a whole, it also forms a diamond, which is a direct reference to their fandom’s name, “Carats.” The logo’s motif is Seventeen’s official colors — “Rose Quartz” and “Serenity.”

Therefore, the symbol perfectly reflects the Seventeen members’ warm and bubbly personalities.


Four Everglow logos

Everglow’s logo is unique because of its scientific reference. It mimics the model of an atom with the letter E and G as the particles of the atom.

Similarly, the letter “E” in the logo is written as the Sigma letter — the 18th letter of the Greek alphabet.

Mathematicians use this symbol as a summation notation.

Therefore, it represents the coming together and the integration of the members towards each other.


Loona's logo

LOONA’s logo looks very simple. All you see are lines with two circles and a triangle if you look at it. But what you don’t realize at first is the profound meaning behind it.

If you don’t know, “LOONA” is the product of rearranging the first letters in each syllable of their Korean name.

So their name in Hangul is spelled as “이달의 소녀” which roughly translates to “Girl of the Month” in English.

The first letters of each syllable are: ㅇ ㄷ ㅇ ㅅ ㄴ, then they rearranged it to form ㄴ ㅇ ㅇ ㄷ ㅅ. After flipping the “ㄷ” sideways, you get LOONA.

Hence, it shows how most names and logos in K-pop are significant.

6. GFriend

GFriend's different logo iterations

There is no doubt that Gfriend is a must on this list. They are known to have well-crafted logos on every comeback.

The recurring theme of their logo is the letter G attached to it, referring to their name GFriend. The rest of its design matches with the concept of their comeback.

GFriend’s’ logos have a moon concept. The middle of the group’s logo is a crescent moon and the letter “G.”

Also seen on the logo are six dots representing the six group members.


ASTRO's purple logo

ASTRO’s logo is just as impressive and pleasing to the eyes. The design resembles a modified hexagram.

It has a six-pointed geometric figure that almost looks like a star.

Also, the star shape comes from combining the triangle taken from “A” in “ASTRO” and “A” in “All Fans.”

The layout is also about their name, “ASTRO,” which means “star” in Spanish.

That’s what we love most about these seemingly unadorned logos that hold a deeper meaning.


Mamamoo's classic logo

MAMAMOO’s logo is very cool and unique. It resembles an image of radio waves on a spectrum.

The “M’s” and the “A’s” on their name acts as the different wavelengths. Also, it represents the group’s sound to offer great music to their fans.

The members of the group also have individual logos for themselves. Every logo for each member represents their character and holds a different meaning.

9. Infinite

Infinite's logo throughout their comebacks

Infinite’s logo is very straightforward. It is the classic symbol for infinity, a sideways version of the number 8.

Although the logo might seem thoughtless, what makes it interesting is the different variety their logo has on every comeback.

They are certainly living up to their group name because they also seem to have an infinite number of beautiful logos on their stockpile.


WINNER's logo

The logo for the K-pop group WINNER looks very clean. They designed it as a big “W” with pointy edges.

Hence, this “edgy” look gives it a very classy vibe. We think it’s really “sleek,” that’s why we added it to this list.

Why are K-pop Logos Important?

Branding is a vital part of the business side of K-pop.

Therefore, K-pop stans should appreciate their significance even more.

K-pop groups get their identity through their logos, and it also acts as a unique symbol to them.

There is a myriad of meaningful K-pop logos out there. It’s not just limited to those ten we listed above.

But tell us in the comments which K-pop logo is the best for you!

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